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New award added to the Pegasus trophy shelf
Posted by LauraJ in Clients, Pegasus, Team No comments»
Another fantastic achievement last week as Pegasus picked up the Communiqué Award for Best Consumer Health Programme for the successive year.
The educational campaign ‘Once a Week, Take a Peek’, highlights the importance of weekly head lice checks, providing simple advice aimed at tackling parental confusion about how to treat the problem.
The campaign managed to see off tough competition and clearly impressed the judges, who commented, “Such a fine example of medical and consumer tactics working well together. They used a clever, creative platform, uncovering a huge knowledge gap amongst parents. Very thorough and beautifully executed”.
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