Pegasus post

‘Guilt Free’ snacking with Elizabeth Hurley

Posted by LauraJ in Celebrity, Clients, Team No comments»

Last week, lucky members of the Holland & Barrett team went to the King’s Road to meet up with Elizabeth Hurley, as she popped into her local branch of the national health food retailer. As well as checking on the progress of her own brand of ‘Guilt Free’ snack bars, Elizabeth took the chance to stock up on healthy diet products and chat to staff about life on her organic farm in Gloucestershire, including the birth of her new  piglet.

Holland & Barrett has been working with Elizabeth since May, after it became the first high street chain to stock her snack bars – which have gone down fantastically well with consumers, the media and the Pegasus office!

Joy of Sound

Posted by LauraJ in Celebrity, Clients No comments»

As part of Hear the World – an initiative for Phonak – we have been helping launch the ‘Joy of Sound’ photography competition. The competition invites people to submit a photograph that captures the joy that sound can bring. For some it is laughter or music and others it may be simply peace and quiet, but for everyone sound is an integral part of how we experience the world around us. The winning photo will be selected by a panel of judges and there are lots of prizes to be won, including a Nikon digital camera, iPod Touches and Audéo Perfect Fit earphones.

Hear the World is a global campaign, highlighting the importance of hearing and the consequences of hearing loss.  In the past we have helped raise awareness for this campaign by promoting photographer and musician, Bryan Adams photography exhibition, which is packed with iconic images of well known celebrities, including Annie Lennox, Moby, Mischa Barton and Amy Winehouse.

The competition has only been running a few weeks and already there are some great photographs.  Check out the entries, vote or even submit a photo yourself via the Hear the Word website: http://www.hear-the-world.com/

Treading a fine line…

Posted by LauraJ in Celebrity, Media No comments»

By Lara Sutherland

I couldn’t help sniggering into my tea yesterday at the splendidly sarcastic backlash from the 3am girls against Peter Andre . We all know that working with celebrities has its advantages in the media world. If you can find a good fit to your brand, someone fairly squeaky-clean, but also newsworthy you are pretty much guaranteed interview placement. The interview may go off topic at times, but that’s the trade off you negotiate for your product placement. You may even draw up a contract with the media house to ensure the brand name is mentioned.

“But the contract that Peter’s notoriously controlling management CAN Associates sent over last night is nothing short of ridiculous,” the 3am girls explain, before publishing the most ludicrous extracts alongside a photo of someone in the office pouring coffee on a piece of paper saying ‘dead important contract’.

It seems Peter Andre was in town to plug a new drink at Costa Coffee and CAN Associates (who “might want to look into changing their name to CAN’T”) were keen to ensure the anything written didn’t veer off topic – presumably with Alex Reid in the Big Brother house and hitting the headlines daily this was a concern.

“A cheesy second-rate popstar flogging some coffee is, of course, a deadly serious matter and should be treated with levels of respect and control normally reserved for Barack Obama.”

Ouch.

The event’s coverage by 3am has already attracted attention from the Guardian website and could serve well as a warning to all PRs about the negative backlash you might attract if you don’t ‘play the game’. I think the worst part of the whole “Andre-Costa” debacle is the 10 photos they have published of Peter drinking at a rival coffee chain !

Pic via www.3am.co.uk

Changing rooms star undergoes personal makeover

Posted by LauraJ in Celebrity, Clients 1 comment»

Since the summer, we’ve been working with celebrity interior designer and TV favourite, Anna Ryder-Richardson, who at 45 yrs old decided it was time for a bit of a personal makeover.

Anna underwent a course of Sculptra, a collagen stimulation treatment that increases facial volume and reduces lines and wrinkles. During her treatment we used cutting-edge 3-D photography to demonstrate Sculptra at work, with the final results generating some great column inches, including the Mail on Sunday, Celebs on Sunday and Woman magazine.

In a bid to spread the word far and wide, we have also been touring the country with Anna, visiting Sculptra clinics in Richmond, Newcastle, Birmingham, Southampton and Swansea. The events have all gone down a storm, with Anna talking freely about coping with the pressures of ageing, working in show business, as well as waxing lyrical about how the treatment has given her a huge confidence boost.

Svelte Feltz and Slim Sharon

Posted by LauraJ in Celebrity, Clients No comments»

We’re very excited to be working with flamboyant media personality Vanessa Feltz and entertainment journalist Sharon Marshall – best known as the resident “Soap Guru” on ITV1′s This Morning.

Both Vanessa and Sharon have dominated the headlines in the past by trying several dramatic diets in recent years with varying degrees of short term success, which makes them perfect celebrity case studies for natural appetite modifier Appesat.

In the space of 12 weeks, with a combination of healthy eating and a moderate exercise plan, party-girl Sharon and food-lover Vanessa have used Appesat to help them lose a total weight of 3 and a ½ stone, generating some great coverage in the likes of the Mirror, Daily Star, Celebs on Sunday, Reveal, Slim at home and Bella to mention a few!

Hear the World

Posted by LauraJ in Celebrity, Clients No comments»

We’re very excited to be working with musician and photographer Bryan Adams as he brings his Hear the World photography exhibition to London’s Saatchi Gallery from 22nd-26th July 2009. The free exhibition will display a selection of exclusive photographs taken for the Hear the World initiative for one of our client’s, Phonak. Personalities photographed include Annie Lennox, Moby, Mischa Barton, Lindsay Lohan, Mick Jagger, Amy Winehouse and Plácido Domingo among numerous other superstars.

See the video below for Bryan Adams talking about the campaign and the ideas behind these images.