Tag cloud
#uksnow Advertising Aloe Dent Amy Winehouse Argus Awards bbc Blog Brighton Brighton Frocks Bryan Adams Campaigns Celebrity Charity CIPR Clients COI Consumer health Daily Mail events exhibition Fashion Fat man unleashed flu google Google health headlice health healthcare healthranker Hearing Hear the World Jude Law Klorane launch Lindsay Lohan media event Pegasus photography Press Event pr week Social media Team TV Wins
WP Cumulus Flash tag cloud by Roy Tanck and Luke Morton requires Flash Player 9 or better.
The Life of Brian
Posted by LauraJ in Clients No comments»
A number of cities and town centres in the South East have been invaded by Aloe Dent toothpaste samples, a cheerful promotions team and a campervan called Brian. The ‘Taste Test Roadshow’ set out to prove just how minty-fresh a natural toothpaste with aloe vera can be – offering a free tube to try out at home.
The range was received well by the public, attracting comments such as “I shop in Waitrose all the time, but must have missed it. I’m going to hunt it out when I shop in there this week!” and “I try and eat organic, so converting to Aloe Dent would be a natural next step.” Team leader Natalie also averted a parking fine, by advising the traffic warden to use the mouthwash to help his bleeding gums – he was so impressed he let Brian remain parked on double yellows!
“The public are so aware of the importance of ‘natural’, but hadn’t previously thought about their toothpaste choice,” reported Natalie, “We also had a lot of interest from vintage car fans – Brian was definitely the star of the show and loads of people were taking pictures on their phone!”
