Pegasus post

Another Pegasus success!

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We’ve said it before and as we have won another award for it we’ll say it again, Pegasus is a great place to work!

This time it was PR Week who awarded us Bronze in the best places to work.  We were praised for our ‘buddy system’ for new starters, our extensive training schedule which is tailored to each employees’ needs and benefits such as maternity leave, and performance based bonuses. PR Week also picked on the more social side of the agency such as our social schedule which includes yearly trips to Goodwood.

See what Senior Account Director, Chris Webb had to say about it here

And the good news is we’re hiring!  If you want to find our more, contact our careers department at careers@pegasuspr.co.uk

We do like to be beside the seaside….

Posted by Stuart in Pegasus, Team No comments»

We’ve always known it, but now it’s official. When it comes to a career in communications, you won’t find too many better places to work than here.

News has reached us that we’ve come second in the annual Holmes Report ‘Best UK Consultancy to Work For’ survey. With more than 40 top firms taking part and a top ten featuring some great consultancies, it’s no surprise that we are all feeling pretty chuffed.

We also happen to be recruiting at all levels, so go on, drop us a line. You know you want to.

The Magnificent Seven

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Following on from the eight awards we won last year – including a hat-trick of OTC Campaign of the Year titles - we’ve started the year with a flourish, gaining seven nominations at the year’s first two ceremonies.

At the OTC Marketing Awards, campaigns for Covonia and Nasacort will battle it out for Best OTC PR Campaign for a Medicine, while our launch of the weight management product, APPEsat competes in the Non Medicine category. At the Fresh Awards, we have four nominations – Media Relations Campaign,  Consumer Campaign, Stunt and Team of the Year.

Let’s hope we get to update this post with some even better news when the results are in.

Pegasus ends year with an OTC award hat-trick!

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Pegasus secured a hat-trick of OTC awards, as it picked up the OTC Marketing Campaign of the Year trophy at the Pharmaceutical Marketing Effectiveness Awards (PMEA) last night. This, coupled with the OTC Marketing and Communique awards, completed an OTC Grand Slam for Pegasus in 2009 – a fantastic feat.

The PMEA awards recognise and reward marketing effectiveness in the UK and European pharmaceutical industry.  Campaigns for Colief, Hedrin and Covonia were shortlisted in four categories but in the end it was Colief’s ‘A Problem Shared’ that picked up the gong. The judges commented:

“A memorable and impressive campaign – such clever imagery.  They engaged healthcare professionals and reached out to patients well outside the traditional parenting media. The results significantly exceeded all expectations.”

Earlier in the year, Hedrin picked up ‘Best OTC Public Relations Campaign for a Medicine’  at the OTC Marketing Awards and Colief won ‘Best OTC Product Campaign’ at the Communiqué Awards.

Pegasus wins CIPR Pride ‘Consultancy of the Year’

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Last night, the corks flew as Pegasus was crowned Outstanding Consultancy of the Year 2009 at the CIPR Pride Awards. As well as picking up the top award, the team picked up awards for ‘Best Media Relations’ and ‘Best Consumer Relations’ campaigns. The perfect way to start the end of the year.

A problem shared, a campaign rewarded

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By Rebecca

The corks flew again last night, this time at the Communique Awards, as we picked up yet another OTC prize.

In an impressive show, our campaigns occupied three of the four nomination places for the prestigious ‘Best OTC Product Campaign’ award – Hedrin’s ‘Once a Week, Take a Peek’, Covonia’s – ‘Winning the Cold War’ and Colief’s ‘A Problem Shared.

In the end, Colief’s ‘A Problem Shared’ triumphed over the bugs and the bulls with their visually creative campaign that used a striking image of England rugby star, Ben Cohen recreating the famous Athena poster, L’Enfant. The judges said, “The image appealed to both sexes and created healthy debate…the male image was a genuinely clever idea.”

Not content with one prize, Hedrin’s ‘Once A Week, Take A Peek’ campaign was ‘Highly Commended’ in the ‘Best Patient or Public Campaign’ – a brilliant result against some tough competition. The judges said, “Great campaign – loved the text service to parents. This is great marketing.”

We’ve now won back to back ‘Best OTC Campaign’ awards two of the most prestigious healthcare ceremonies of the year. We are feeling proud today!

Two from two at the OTC Marketing and Fresh Awards

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It was cork popping night on Thursday, as we picked up gongs at two of the first bashes of the year.

First up was ‘Best OTC Public Relations Campaign for a Medicine’ at the OTC Marketing Awards – a great result against some tough opposition. “More bang for Thornton and Ross’ buck” commented one judge about our ‘Once a Week, Take a Peek’ campaign for Hedrin head lice treatment. The campaign struck the right balance between the parents’ need for information and support and blended the traditional with the digital – even stretching to the introduction of a school based early warning text message system for parents.

At the same time, some 200 miles North West of the Park Lane Hotel, we were picking up the ‘Freshest Use of a Celebrity’ award at the inaugural Fresh Awards. Created to recognise excellence outside London (there’s a lot of it about, you know), the awards were judged by chairman and industry stalwart, Mark Borkowski, PR Week’s Danny Rogers and Andy Green, MD of Green Communications. The winning campaign used ex Blue Peter presenter, Katy Hill to great effect as both ambassador and endorsee of LIPObind – a natural weight management supplement that helped her lose 4 ½ stone – about the average weight of a Blue Peter Labrador.

A panel member commented, “Frankly, I was impressed with the award entries; the ambition and ingenuity on display was invigorating. So many campaigns clearly demonstrated that PR outside the M25 is vibrant, alive and well and patently capable of withstanding the drafts of the recessionary winter ahead.”

Did you ever doubt it?

CIPR President’s Grand Prix Award 2009

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Following our success at this year’s CIPR Pride Awards, we’ve just received word that we’ve won the CIPR President’s Grand Prix Award for crisis communications work with the Health Food Manufacturers Association (HFMA).

On the 15th April 2008, the HFMA was warned about the impending publication of a Cochrane Systematic Review into the use of antioxidant vitamins and minerals for the primary prevention of mortality, undertaken by the Cochrane Collaboration. Faced with a potentially negative story on a slow news day, we were tasked with defending the natural health industry, asserting the views of the HFMA and positioning the organisation as the number one source of comment for the sector.

Read the judges’ comments and the case study here

Fun with Fenjal at the Beauty Magazine Awards 2008

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Antonia (Fenjal), finds a fan in George

CIPR Pride Awards 2008

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Friday night saw a few of the team take the evening off to attend the CIPR Pride Awards and it turned into quite a night. We came away with four golds – crisis communications, integrated campaign, photography/design and best leaflet and two silvers - consumer relations campaign and outstanding consultancy.