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A problem shared, a campaign rewarded
Posted by Stuart in Clients, Team No comments»
By Rebecca
The corks flew again last night, this time at the Communique Awards, as we picked up yet another OTC prize.
In an impressive show, our campaigns occupied three of the four nomination places for the prestigious ‘Best OTC Product Campaign’ award – Hedrin’s ‘Once a Week, Take a Peek’, Covonia’s – ‘Winning the Cold War’ and Colief’s ‘A Problem Shared.
In the end, Colief’s ‘A Problem Shared’ triumphed over the bugs and the bulls with their visually creative campaign that used a striking image of England rugby star, Ben Cohen recreating the famous Athena poster, L’Enfant. The judges said, “The image appealed to both sexes and created healthy debate…the male image was a genuinely clever idea.”
Not content with one prize, Hedrin’s ‘Once A Week, Take A Peek’ campaign was ‘Highly Commended’ in the ‘Best Patient or Public Campaign’ – a brilliant result against some tough competition. The judges said, “Great campaign – loved the text service to parents. This is great marketing.”
We’ve now won back to back ‘Best OTC Campaign’ awards two of the most prestigious healthcare ceremonies of the year. We are feeling proud today!
Hear the World
Posted by Stuart in Clients No comments»
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- (Mischa Barton adds her support to the campaign)
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- (Bryan Adams with his image of Lindsay Lohan – May)
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- Amy Winehouse was one of the first to be photographed
We’ve just had some great new additions to the Phonak Hear the World campaign – Billy Idol, Maggie Gyllenhaal and Mischa Barton. Bryan Adams has now photographed well over a dozen seriously high profile people – including Amy Winehouse, Rod Stewart, Moby and Annie Lennox.
The global initiative’s mission is to educate the public on the importance of hearing, the social and emotional implications of hearing loss and the available solutions for those with hearing loss. You can find out more here
Mr Holland and Mr Barrett
Posted by Stuart in Clients No comments»
PR Week reports that the health team has been reappointed to run a communications campaign to support Holland & Barrett’s new multi-million pound advertising drive. The new ads bring Mr Holland and Mr Barrett to life and were created by WCRS.