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CIPR President’s Grand Prix Award 2009
Posted by Stuart in Team No comments»
Following our success at this year’s CIPR Pride Awards, we’ve just received word that we’ve won the CIPR President’s Grand Prix Award for crisis communications work with the Health Food Manufacturers Association (HFMA).
On the 15th April 2008, the HFMA was warned about the impending publication of a Cochrane Systematic Review into the use of antioxidant vitamins and minerals for the primary prevention of mortality, undertaken by the Cochrane Collaboration. Faced with a potentially negative story on a slow news day, we were tasked with defending the natural health industry, asserting the views of the HFMA and positioning the organisation as the number one source of comment for the sector.
Read the judges’ comments and the case study here