Tag cloud
#uksnow Advertising Aloe Dent Amy Winehouse Argus Awards bbc Blog Brighton Brighton Frocks Bryan Adams Campaigns Celebrity Charity CIPR Clients COI Consumer health Daily Mail events exhibition Fashion Fat man unleashed flu google Google health headlice health healthcare healthranker Hearing Hear the World Jude Law Klorane launch Lindsay Lohan media event Pegasus photography Press Event pr week Social media Team TV Wins
WP Cumulus Flash tag cloud by Roy Tanck and Luke Morton requires Flash Player 9 or better.
Case Study: Training and support for pharmacies
Posted by LauraJ in Clients, Health news No comments»
For parents, head lice are a frustrating problem and recognising that pharmacy is often their first port of call for advice, Pegasus gathered together a group of pharmacy experts at the Royal Pharmaceutical Society to discuss what the key issues are and what can be done to help parents tackle head lice effectively.
The debate was organised on behalf of leading head lice treatment, Hedrin and followed a report it commissioned into effective head lice management in the UK, which found that families have felt abandoned by health professionals, with half driven to despair by head lice.
The group discussed and devised ten golden rules for advising parents about head lice. These rules are currently being edited down by the group and will be used to help train and support pharmacists, as well as offered to journalists alongside the report findings.
To maximise the debate, journalists from pharmacy title OTC and the health section of the Daily Mail were invited along as exclusive media attendees, generating pieces in each title.
Heads Up On Head Lice
Posted by LauraJ in Clients No comments»
We’ve helped head lice hit the headlines with the production and launch of a comprehensive report into head lice (are you itching yet?) on behalf of our client, the market leading treatment Hedrin.
The Getting Ahead of Head Lice: A Study Into Head Lice Management in the UK report investigated whether best practice is currently being adopted by parents. Interesting findings included the fact that three quarters of parents want tougher penalties for those parents that do not take action to check or treat their child for head lice, whilst one in four incorrectly thought that schools were responsible for checking their children’s hair! Directed by nurse consultant Christine Brown and peer reviewed by a panel of leading head lice expert, it also provided a review of the flow of information to parents from Primary Care Trusts, healthcare professionals, pharmacists and schools in the battle against head lice.
It is still rolling, but to date 67 items of media coverage have appeared including BBC Newsround , the Daily Express, a series of BBC regional radio stations and a feature syndicated by the Press Association.
The Sun newspaper picked up on the subject this week when it reported that X Factor twins Jedward have been struck down with the dreaded head lice. We’re slightly torn on this one – if we send them some Hedrin then they might be allowed back in the studio for Saturday…!