Pegasus post

Generating buzz for Burt’s Bees

Posted by Stuart in Clients No comments»

By Simone

Last week, we caused a big buzz at Kensington Roof Gardens, hosting the UK’s first major Burt’s Bees showcase. A healthy 57 consumer and trade journalists took a moment out of their day to visit and learn about the range, new products and the company’s history and values – as well as indulge in a spot of pampering in the Sanctuary Tent. If that wasn’t enough, we even had an on-site beekeeper and a glass observation hive, which provided a rare opportunity to study the bees at work.

Overall the day was bee-rilliant!

Okay, enough of the bee puns…

Dancing on ice

Posted by Stuart in Clients, Team No comments»

Question: How do you demonstrate the effectiveness of Nelsons’ Arnicare range – in the treatment of bumps and bruises, to a selection of health writers?

Answer: Take them ice-skating at Somerset House and let them try it out for themselves afterwards.

Lisa Dobriskey, Maze and Spatone

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Last Wednesday, the team organised a media event for health writers at Gordon Ramsay’s Maze restaurant – where 1500m Commonwealth Games Gold Medallist, Lisa Dobriskey spoke about her battle with anaemia .

Lisa used the opportunity to to speak about how Pegasus client, Spatone had helped her combat her condition in time for the Beijing Olympics. Although she narrowly missed out on a medal, earlier in July Lisa clocked an amazing time of 4min 0.64secs – a time former Gold medal winner Kelly Homes only surpassed twice.