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150 women shape up in Trafalgar Square

Posted by Stuart in Clients, Social media No comments»

The team embarked on a fitball frenzy this week, when we created the UK’s largest fitball workout for Simplyhealth. The event – held in Trafalgar Square – saw 150 women come together to launch The Vitality Show and raise £15,000 for Breast Cancer Campaign. All the women were recruited in just eight days through a mix of Facebook, Twitter and traditional media relations. We had a great turnout from TV, radio and print media and even managed to secure a plug on the ITV London News.

HOLLAND & BARRETT BANS PLASTIC BAGS

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Yesterday, Holland & Barrett CEO, Peter Aldis announced a total ban on plastic bags across all its 539 stores. During a press conference at London Zoo, Peter also used the opportunity to challenge other retailers to step up to the plate and follow suit. The move will reduce the number of plastic bags handed out by 7.6 million a year.

In place of plastic bags, the retailer is launching two specially designed fabric bags and a paper bag, featuring the Large Blue Butterfly – a rare breed that was declared extinct in Britain 25 years ago, but has since been successfully reintroduced following a Holland & Barrett funded programme, led by Professor Jeremy Thomas.

Nationwide, each person uses an average of 167 plastic bags per year – or an astonishing 13,000 over a lifetime. The majority end up in landfills or strewn across the countryside.

You can read the story here

Generating buzz for Burt’s Bees

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By Simone

Last week, we caused a big buzz at Kensington Roof Gardens, hosting the UK’s first major Burt’s Bees showcase. A healthy 57 consumer and trade journalists took a moment out of their day to visit and learn about the range, new products and the company’s history and values – as well as indulge in a spot of pampering in the Sanctuary Tent. If that wasn’t enough, we even had an on-site beekeeper and a glass observation hive, which provided a rare opportunity to study the bees at work.

Overall the day was bee-rilliant!

Okay, enough of the bee puns…

Klorane showcase success

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By Simone

Today, St Martins Lane played host to the UK’s top beauty journalists as part of the relaunch of Klorane’s Pomegranate hair care range. Celebrity stylist, Zoe Irwin, was on hand to comment and provide a consultation and styling service, using Klorane’s fabulous Gentle Dry Shampoo with Oat Milk – which is fast becoming a cult beauty product amongst celebrities, stylists and beauty journalists alike.