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The train lines close, but communication lines open
Posted by LauraJ in Social media No comments»
Despite the advanced technologies that we have across the UK, snow will always manage to throw us into chaos. The Federation of Small Businesses was quick to claim that 20% of the UK population would not make it to work and therefore cost the economy £1.2bn. But that’s assuming that all 20% sat at home doing nothing, which I know for myself and many like me certainly wasn’t the case. Thanks to the Internet, many businesses and employees were able to weather the (snow)storm and in some cases Internet technology was able to make even more out of the situation.
For instance, Drew B explains how he used social media to help him get into work, while the Internet and home access to work email helped many people turn their homes into an office for the day.
It wasn’t long before Twitter users had created and spread the #uksnow tag and by 4pm it had become the highest trending topic on Twitter Search. News then spread that you should Twitter #uksnow, the first half of your postcode and a score of the snow in the area – this created a UK snow map.
As if that wasn’t enough, just to round off the day, news spread through Twitter of a good old fashioned snowball fight and soon even a blog had been pulled together.
I think it is great that although the snow kept many people physically apart, lines of communication and the collaborative nature of the web helped bring people together.
#uksnow
Image by Ciranj75