Pegasus post

Two from two at the OTC Marketing and Fresh Awards

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It was cork popping night on Thursday, as we picked up gongs at two of the first bashes of the year.

First up was ‘Best OTC Public Relations Campaign for a Medicine’ at the OTC Marketing Awards – a great result against some tough opposition. “More bang for Thornton and Ross’ buck” commented one judge about our ‘Once a Week, Take a Peek’ campaign for Hedrin head lice treatment. The campaign struck the right balance between the parents’ need for information and support and blended the traditional with the digital – even stretching to the introduction of a school based early warning text message system for parents.

At the same time, some 200 miles North West of the Park Lane Hotel, we were picking up the ‘Freshest Use of a Celebrity’ award at the inaugural Fresh Awards. Created to recognise excellence outside London (there’s a lot of it about, you know), the awards were judged by chairman and industry stalwart, Mark Borkowski, PR Week’s Danny Rogers and Andy Green, MD of Green Communications. The winning campaign used ex Blue Peter presenter, Katy Hill to great effect as both ambassador and endorsee of LIPObind – a natural weight management supplement that helped her lose 4 ½ stone – about the average weight of a Blue Peter Labrador.

A panel member commented, “Frankly, I was impressed with the award entries; the ambition and ingenuity on display was invigorating. So many campaigns clearly demonstrated that PR outside the M25 is vibrant, alive and well and patently capable of withstanding the drafts of the recessionary winter ahead.”

Did you ever doubt it?

Pegasus wins place on COI roster

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News just in – actually we found out a few weeks ago, but had been sworn to secrecy. We’ve won a place on the COI healthcare roster, covering two ‘lots’ – consumer healthcare and strategic/stakeholder healthcare. We’ve not been able to prise the letter from Simon’s grasp since it arrived.

Mr Holland and Mr Barrett

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PR Week reports that the health team has been reappointed to run a communications campaign to support Holland & Barrett’s new multi-million pound advertising drive. The new ads bring Mr Holland and Mr Barrett to life and were created by WCRS.